Seems a strange question to ask on a blog.
I’ve resisted having a personal blog for years, but that resistance might just be crumbling.
I’ve been published for a few years now and I’m growing a backlist. And the time has come to finally buckle down and think about (and maybe even do something about) branding. I’ve avoided thinking about it too much in the past, as it’s a difficult subject for me because I write in so many genres.
I recently attended a conference where my publisher, Liz, gave a fascinating talk on author branding. It seems there are all sorts of levels of branding, from branding a single book, to a series, a genre…an author. But there’s also an online brand, where it’s all about the author’s online personal presence rather than their books. And it’s this that I’m going to attempt. And the good thing is it doesn’t matter how many genres I write in, because it’s all about me. And if it works, people who have never read science fiction before will be willing to try it because they know me and trust me. Actually it’s all a little bit scary.
Liz suggested that I base the brand around living off-grid (her actual suggestion for a tagline was “living off-grid one drink at a time” Apparently I very rarely have a photo without a drink in my hand – who would have thought it.)
I’ve just been reading a book by Kristen Lamb called, Rise of the Machines: Human Authors in a Digital World, which talks a lot about branding and ties it neatly with Liz’s idea of an online brand. This is from the blurb:
“Branding has broken free of marketing’s shackles and merged with personal identity. If we want to thrive in our new environment, we need to adapt, to apply technology as an extension of our humanness.”
Kristen makes a lot of sense and I found the book very interesting. She believes having a blog is absolutely vital to building an author brand, and that the blog should not be about writing, but based around your own personality. And it should be high concept and have broad appeal. She also thinks you need to blog at least three times a week. This seems a little excessive to me, but I bow to her greater experience.
So it looks like I’m going to be blogging soon.
Keep a look out…
What about you – do you blog, read blogs, or do you think they are a total time-sucking waste of space?