To Blog or not to Blog?

Seems a strange question to ask on a blog.

I’ve resisted having a personal blog for years, but that resistance might just be crumbling.

I’ve been published for a few years now and I’m growing a backlist. And the time has come to finally buckle down and think about (and maybe even do something about) branding. I’ve avoided thinking about it too much in the past, as it’s a difficult subject for me because I write in so many genres.

I recently attended a conference where my publisher, Liz, gave a fascinating talk on author branding. It seems there are all sorts of levels of branding, from branding a single book, to a series, a genre…an author.  But there’s also an online brand, where it’s all about the author’s online personal presence rather than their books. And it’s this that I’m going to attempt. And the good thing is it doesn’t matter how many genres I write in, because it’s all about me. And if it works, people who have never read science fiction before will be willing to try it because they know me and trust me. Actually it’s all a little bit scary.

Living off the grid...

Living off the grid…

Liz suggested that I base the brand around living off-grid (her actual suggestion for a tagline was “living off-grid one drink at a time” Apparently I very rarely have a photo without a drink in my hand – who would have thought it.)

I’ve just been reading a book by Kristen Lamb called, Rise of the Machines: Human Authors in a Digital World, which talks a lot about branding and ties it neatly with Liz’s idea of an online brand. This is from the blurb:

“Branding has broken free of marketing’s shackles and merged with personal identity. If we want to thrive in our new environment, we need to adapt, to apply technology as an extension of our humanness.”

Kristen makes a lot of sense and I found the book very interesting. She believes having a blog is absolutely vital to building an author brand, and that the blog should not be about writing, but based around your own personality. And it should be high concept and have broad appeal. She also thinks you need to blog at least three times a week. This seems a little excessive to me, but I bow to her greater experience.

So it looks like I’m going to be blogging soon.

Keep a look out…

What about you – do you blog, read blogs, or do you think they are a total time-sucking waste of space?

About Nina Croft

Nina Croft grew up in the north of England. After training as an accountant, she spent four years working as a volunteer in Zambia which left her with a love of the sun and a dislike of 9-5 work. She then spent a number of years mixing travel (whenever possible) with work (whenever necessary) but has now settled down to a life of writing and picking almonds on a remote farm in the mountains of southern Spain. Nina writes all types of romance often mixed with elements of the paranormal and science fiction.
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5 Responses to To Blog or not to Blog?

  1. I’m on the fence about blogging, but I am still keeping mine up and am even trying to reinvent it a little. But 3 days a week! OIY! That’s a lot of time.

    • Nina Croft says:

      I think the three times wouldn’t all be written blogs – some would be photos or videos or… I think it’s all to do with the google searche engines and becoming visible.

  2. Yay, Nina.
    I have been building my brand to me, not a specific set of books because, like you, I write several genres. Anyway, good luck. And don’t you just love Kristen Lamb!?

  3. I blog weekly with an update on my writing tweets, once a month here, and once a month on my personal blog.

    I cut down about 7 months ago because blogging was cutting into my writing time, but I’d like to get it back up to blogging weekly.

    Very nice post!
    Lori Sizemore recently posted…Weekly Tweets on All Things Writing 6.13.16My Profile

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